The next-gen MacBook Pro with Retina Display Review

Apple makes the bulk of its revenue from devices that don’t look like traditional personal computers. For the past couple of years I’ve been worried that it would wake up and decide the traditional Mac is a burden, and it should instead be in the business of strictly selling consumer devices. With its announcements two weeks ago in San Francisco, I can happily say that my fears haven’t come true. At least not yet.

It’s been a while since Apple did a really exciting MacBook Pro launch. Much to my surprise, even the move to Sandy Bridge, the first quad-core in a MacBook Pro, was done without even whispers of a press conference. Apple threw up the new products on its online store, shipped inventory to its retail outlets, updated the website and called it a day. Every iPhone and iPad announcement however was accompanied with much fanfare. The MacBook Pro seemed almost forgotten.

With its WWDC unveil however Apple took something that it had resigned to unexciting, dare I say uncool status, and made a huge deal about it. Two weeks ago Apple did the expected and offered relatively modest upgrades to all of its portable Macs, all while introducing something bold.

Apple calls it the MacBook Pro with Retina Display. You’ll see me refer to it as the next-gen MacBook Pro, Retina MacBook Pro, rMBP or some other permutation of these words.